台灣賓士2017媒體春酒 轎車行銷業務處副總裁何睿思先生致詞稿

2017/02/24

廠商:台灣賓士股份有限公司

發佈日期:2017.02.24

台灣賓士2017媒體春酒 轎車行銷業務處副總裁何睿思先生致詞稿

各位先生女士,親愛的媒體朋友午安!非常高興能夠再度與各位見面》如同邁爾肯先生所說,Mercedes-Benz於2016年在全球創下輝煌的紀錄;我們向各位保證,2017 年台灣賓士也將持續引進更多迷人的產品。

今年,有許多令人興奮的車款即將問世,其中一台就是在我身旁的短軸S-Class 350d 運動版,與長軸版相比它會讓你更想親自駕馭。配備運動化外觀套件和最新的智能科技,這輛運動版的S-Class,重量較長軸版減輕20公斤,並縮短130毫米的軸距,名 副其實地將奢華設計和敏捷操控帶向全新境界.再加上Mercedes-Benz的前瞻科技, 包括PRE-SAFE主動安全防護系統、智能停車輔助系統以及智慧駕駛輔助系統,這絕 對是自駕車款的頂級選擇!更令人高興的是, S-Class運動版的售價僅新台幣 $4,230,000,即可擁有上述配備,對客戶來說可謂一大福音。

而新改款的S-Class也將於2017年下半年度與大家見面。全新S Class將搭載自動駕駛的尖端科技,勢必重新定義智能豪華大型房車的新標準。

此外,E-Class Coupe及小改款GLA及其限量特殊套件也將於今年導入台灣。承襲智能鉅作之姿,E Class Coupe是輛集結現代美學及駕駛樂趣於一身的車款.相當適合前衛積極的頂尖人士。而小改款的GLA將被賦予更摩登的設計和運動化的升級配備. 呈現給各位更動感的外表、以及更靈活的操作特性。

為了吸引更多年輕族群的目光. 今年第二季開始. 客戶將能夠為smart fortwo及 forfour選擇時髦與效能兼具的BRABUS套件,而頂級規格的smart BRABUS將會在今年四月現身台灣. 讓smart的愛好者也能體驗到極致的駕馭樂趣。

今年,我們將讓smart這個充滿年輕活力的品牌在台灣獲得更多關注,我們很高興宣布台北市被任命為全球的「smart city」之一,台灣賓士將與經銷商夥伴一同投入更 多創意來推廣smart的品牌知名度。其中一個重要的環節.便是於精華地段打造一個smart的專屬快閃店.不僅如此,一系列創意滿點的活動搭載smart這部潮流配件, 以及更多驚喜都將在今年陸續為各位揭曉!

如各位所知,2016年賓士商旅有非常傑出的表現,有鑑於商旅車市場的發展趨勢及市場反應,我們將進一步擴大中型商旅的產品陣容,以滿足更多不同需求的消費者。

另外,2017正好是AMG成立50週年.在它獨一無二的歷史中,不僅於汽車賽事締 造輝煌紀錄,也持續將競速科技注入到量產車型。不論是硬派熱血人士或是日常駕駛者都能沉浸在AMG無與倫比的魅力中。為了慶祝這極具歷史意義的時刻,今年將會有更多猛獸加入AMG家族。包括性能剽悍的E 63及綠色猛獸GT R »相信各位一定 與我一樣熱血沸騰。更多的驚喜就先讓我賣個關子。

除了亮眼的產品之外,我們將以更多宣傳活動顛覆大眾的感官。面對客戶多樣化的需求,我們的行銷策略勢必有所突破,舉例來說,我們將投入更多資源於線上媒體溝通、 配合線下活動如AMG駕馭體驗課程,同時強化體育和藝文界的連結,而 #MercedesBenzPopUpTaipei亦將持續為各位帶來耳目一新的豐富活動,讓賓士的客戶們能夠更加認同、熱愛三芒星帶來的極致體驗。

最後,我想感謝各位熱情參與今天的活動。具備最強的產品陣容、最好的品牌和無可挑剔的服務,我已經準備好在2017年寫下全新篇章!請享受接下來的宴會,謝謝大家!

 

2017 Media Spring Wine Gathering

Mercedes-Benz Taiwan Vice President of Sales & Marketing

Mr. Henne's Speech

Good afternoon dear media friends, ladies and gentlemen, I'm so happy to be back with all of you again. As Mr. Mayer mentioned, Mercedes-Benz posted its global success story in 2016, and we promise to bring you many more new and fascinating vehicles to Taiwan in 2017!

This year, there are many exciting models to be introduced. One of them is already with us here on display: The S-Class 350 diesel with AMG Line - for the first time ever a true "self-driver's car for the driven. Compared to the standard equipped model, the one here features a sportier outfit and the latest technology. Since it is a standard wheelbase version; with 20KG lighter and 130mm shorter wheelbase, this baby takes design, luxury and agility to a whole new level. Plus the latest Mercedes-Benz technology; for example, PRE-SAFE, Acting Parking Assist, and the Intelligent Drive system, it is definitely the first-choice for those who like to drive the best car in the world by themselves. I am even more happy to announce the price of this new variant including all of the mentioned features, remaining at exactly 4,23 million NTD, what a gift to our customers here in Taiwan.

Another very big one later this year will be the actual face-lift of the S-Class, which is scheduled to be launched in the second half of 2017. It is set to become the world's smartest limousine ever built with the most advanced autonomous technology yet.

Furthermore, we will have the E-Class Coupe, GLA face-lift and exciting special and limited editions to be introduced to Taiwan later on this year.

In order to attract a younger and more diversified audience, the sportiness and stylish design of smart BRABUS package for smart fortwo and smart forfour will be launched in Q2. And BRABUS edition later will be launched in Q4 to represent the top of the model range as emotionally appealing sporty cars for customers to express their personal lifestyle.

This year we will make this young brand even more known in Taiwan. As part of our strategy, we are happy to announce that Taipei is appointed a "smart city" which means we will give an additional focus, attention and resources into developing brand awareness and sales in this specific area together with our local dealer. One of the components of smart city will be to do a pop-up concept in a hot spot area. Further creative marketing approaches will follow as surprises later this year in combination with the mentioned cool extensions of the product portfolio As you may know, 2016 was a successful year for our Vans. As a response to the observed mid-size segment

development trends as well as feedback from the market, we will be further extending our mid-size product line-up to cater to a wider range of customers.

What's more, this year marks the 50th anniversary of Mercedes-AMG. It is a brand like no other. In its 50 years history, AMG has produced champions on the racetrack as well as on the roads around the globe. With unparalleled performance vehicles for both motorsports enthusiasts and everyday drivers alike.

To celebrate this historic beginning, there will be super exciting additions to the line­up. Among them the powerful E 63 and the performance beast GT R. I believe it doesn't get more exciting than this. But trust me, we will even keep some surprises for you later in the year.

In addition to the fantastic products, our marketing activities will as usual bring excitements to the market. Facing more and more diversified customers, our communication strategy also has to be innovative and targeted. For example, more focus on digital and social media tools, experience events like AMG Driving Academy, diversified sponsorship on music and sport, out-reach roadshows, just to name a few. Continuing the wow effect of our #MercedesBenzPopUpTaipei, we will keep embracing our fans and deliver the best brand experience with possible different format. In short, our aim is to make our customers become fans and stick to the three-pointed star.

Lastly, I want to thank you all for attending this special event and for your dedicated support. With the best products, best brands, and unrivaled services, I am so ready to make 2017 the best year yet! Please enjoy what we have prepared for you. Xie xie da jia!

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